There is a big difference between brands that we will not be able to remember in a minute after we saw their advertisement and brands who change our lives, influence our culture, and determine the future.
If you want to create a strong competitive brand, then you are on the right page.
Steps of strategic planning for business
- Determination of business goals
- Conducting PEST analysis
- Conducting SWOT analysis
- Segmentation of target audience for the brand
- Deep analysis of the target audience
- Creation of a core brand identity
- Creation of a brand conception based on previous information
How you apply the results
- You will get clear articulated SMART goals (Specific, Measurable, Attainable, Relevant, Time-bound)
- You will get an understanding of the current situation in the market and the perspectives of its development
- You will get to know your strengthens and weakness and learn how to develop your competitive advantages
- You will get a detailed portrait of your target audience
- You will get a strong brand identity – the basis of all of your business
- Finally, you will get complete conception of your brand