communication strategy
Communication is at the heart of human civilization.  Successful communications between the brand, its partners, and  target audience is the key to stability and confident growth in the long term.  In our information age, well-built communication can increase brand capital, ensure customer loyalty, and increase demand for the production.

Steps of strategic planing

  • Articulation of business goals of a company 
  • Determination of communication goals for the brand
  • PEST analysis (the external environment analysis)
  • SWOT analysis (the internal analysis of a company)
  • Segmentation of a target audience
  • Analysis of communication channels
  • Building a communication tree for the company
  • Creating a long and short-term detailed communication strategy based on previous information

How you apply the results

  • You will get clear articulated SMART goals (Specific, Measurable, Attainable, Relevant, Time-bound)
  • You will get clear SMART communication goals, which means that you can easily set up and measure ROI (Return On Investment)
  • You will get an understanding of the current situation in the market and the perspectives of its development
  • You will get to know your strengthens and weakness and learn how to develop your competitive advantages
  • You will get a full picture of who are your clients and what are their values, interests, needs, and beliefs
  • You will get a list of communication channels relevant for your company with determined informational sources
  • Finally you will have a step-by-step plan, which will help you to reach your communication and business goals
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