marketing strategy
Marketing strategy at the very least tells you what to sell, to whom, where, and how.  Marketing strategies developed by Dorman Consulting Group also answer the questions such as how to sell more to the same clients, how to optimize and decrease sales costs, how to plan an assortment policy, and locate the links of your supply chain for optimization.

Steps of strategic planing

  • Articulation of business goals
  • Formulation of marketing goals
  • PEST analysis (the external environment analysis)
  • SWOT analysis (the internal analysis of a company)
  • Development of marketing MIX for a company
  1. Assortment planning for a company
  2. Segmenting a target audience of a company
  3. Determination of sales channels
  4. Determination of PR and promotion channels
  • Development of a long and short term marketing programs for a company, based on previous information 

How you apply the results

  • You will get clear articulated SMART goals (Specific, Measurable, Attainable, Relevant, Time-bound)
  • You will get clear SMART marketing goals, which means that you can easily set up and measure ROI (Return On Investment)
  • You will get an understanding of the current market situation  the market and perspectives of its development
  • You will get to know your strengthens and weakness, plus  learn how to develop your competitive advantages
  • You will definitely learn what, to whom, how, and where to sell
  • Finally you will receive a step-by-step plan of how to achieve your marketing goals